Dermatology Marketing & Advertising
In an age where more and more people are turning to Google for answers to their medical questions, it’s becoming increasingly important to establish a online dermatology marketing and advertising plan to get in front of the right people at the right time.
And it’s not just about showing up on Google search result. It’s just as important to stand out in a positive way. Your online reviews on sites like Google My Business, Yelp and Healthgrades matter to potential patients now more than ever. What we do is simple: we create a powerful online presence for your dermatology practice so you stand out above your competition.
01
Pay-Per-Click Marketing
Pay-Per-Click (or PPC) is a data driven advertising approach that lets you show up on search engines like Google whenever a potential patient searches for a dermatologist in their area. Since we’re able to target advertisements by geography, search terms, and demographics, we can ensure that your ads only show up for real potential patients who are actively seeking a dermatology practice online.
02
Reputation Management
If you didn’t know already, online reviews matter. Nearly 8/10 of potential patients trust online reviews on sites like Yelp just as much as recommendations from friends or family. We’re skilled at burying those occasional negative reviews with legitimate 5 star reviews from your current patients. Any dermatology marketing and advertising plan should include online reputation management since it’s so important to your online image.
03
Search Engine Optimization
Search Engine Optimization is the practice of getting your website to show up early and often on Google whenever someone is searching for a dermatologist online. Unlike Pay-Per-Click, you’ll never need to pay when people click on your website. If you’re looking to establish a long term dermatology marketing and advertising plan, Search Engine Optimization is a must.