Plastic Surgeon Marketing & Advertising
The decision to have a cosmetic procedure is a very personal one. Patient’s often spend weeks to months contemplating whether to move forward and make a consultation. They do their research and are particularly swayed by online reviews. To stand out as the best to all of those potential patients, it’s important that your practice adopts a well rounded plastic surgery marketing strategy.
It’s not simply about showing up on Google. It’s also just as important to clean and refine the entirety of your online presence. This includes making sure your practice’s information is accurate and available as well as ensuring that your online ratings stand out above your competition.
01
Pay-per-click marketing
PPC (Pay-Per-Click) is a method of online advertising that allows us to take a data driven approach to getting your plastic surgery practice in front of the right people while they’re actively searching for your services online. We’re able to tailor our advertisements to specific procedures and demographics, and match what people are actually typing into the search bar.
02
Reputation Management
The best way to get rid of negative reviews on sites like Yelp and Healthgrades is to drown them out with tons of legitimate 5 star reviews from your past or present patients. Since almost 8/10 patients trust online reviews as much as personal recommendations from friends, any successful plastic surgery marketing plan must include a robust online reputation management plan.
03
Search Engine Optimization
Search Engine Optimization is another way for your practice to begin showing up on Google when potential patients search for your services. It all boils down to making it easier for Google and other search engines to understand what you’re all about. Although search engine optimization tends to take a bit of time, it’s one of the best investments you can make to any long term plastic surgery marketing strategy.