Radiologist Marketing & Advertising
Although most of your patient’s come from physician referrals it is often the patient who drives the decision as to where they would like to go for their radiographic study. When potential patients look for a radiologist online, they’re looking on Google. In record numbers, people are relying on Google and other search engines to find recommendations for medical professionals.
We’ll create and implement a tailored radiologist marketing strategy to amplify your online visibility while refining your brand voice and image.
01
Pay-per-click marketing
Pay-Per-Click marketing is a data driven advertising tactic that allows us to advertise on Google whenever a potential patient searches for terms like: “radiologist near me” and “best radiologist near me” and other related search queries. We’re then able to further target our advertisements by study type and other demographics to ensure that your ads are only showing to qualified potential patients.
02
Reputation Management
Today, nearly 8 out of 10 people trust online reviews just as much as a personal referral from a friend. For radiologists the reviews are often about the friendliness of staff, cleanliness of the office and efficiency of scheduling. It is becoming more and more important for you to optimize your ratings and reviews online. We work on improving your ratings on sites like Yelp, Google, and Healthgrades. Specifically, we’ve developed ways to stop bad reviews before they happen, and get your happy patients to want to leave you 5 star ratings. Simply put, reputation management is a crucial part of any radiologist marketing campaign, and deserves thought and persistence.
03
Search Engine Optimization
Search Engine Optimization for radiologists is a way for your practice to begin showing up on Google organically whenever a potential patients searches for rany of the services that you offer. In the long run, SEO is an incredibly valuable investment. In fact, we believe it’s the foundation for all successful radiologist marketing campaigns.